Service and Product Innovation
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Scope of this subject
This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy.
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Research vocabulary
service innovation; value co-creation; service design; product-service systems; servitization; service-dominant logic; customer participation; service science; customer co-creation; new service development; customer involvement; service engineering; service systems; service ecosystems; service-oriented manufacturing; service-oriented business models; industrial services; service concept; service blueprint; digital servitization; customer integration; product-service integration; service offerings; value-in-use; service business models
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Local answer status
No owner-reviewed answer has been published for this exact subject page. This is a gap in this collection; it does not establish that the answer is unavailable elsewhere.
Numeric address and provenance
Morton address: 36174534063482608 · morton4x16-v1
Coordinates: (2, 14, 1406, 11114). The address interleaves categorical identifier bits. Nearby addresses are not guaranteed to describe semantically similar subjects.
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