{"cited_by_count":698568,"description":"This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy.","display_name":"Service and Product Innovation","domain_id":"2","external_ids":{"openalex":"https://openalex.org/T11114","wikipedia":"https://en.wikipedia.org/wiki/Service-dominant_logic"},"field_id":"14","id":"T11114","keywords":[{"display_name":"service innovation","id":"service-innovation","score":0.3926,"url":"https://openalex.org/keywords/service-innovation"},{"display_name":"value co-creation","id":"value-co-creation","score":0.4118,"url":"https://openalex.org/keywords/value-co-creation"},{"display_name":"service design","id":"service-design","score":0.2519,"url":"https://openalex.org/keywords/service-design"},{"display_name":"product-service systems","id":"product-service-systems","score":0.5202,"url":"https://openalex.org/keywords/product-service-systems"},{"display_name":"servitization","id":"servitization","score":0.6526,"url":"https://openalex.org/keywords/servitization"},{"display_name":"service-dominant logic","id":"service-dominant-logic","score":0.4913,"url":"https://openalex.org/keywords/service-dominant-logic"},{"display_name":"customer participation","id":"customer-participation","score":0.2767,"url":"https://openalex.org/keywords/customer-participation"},{"display_name":"service science","id":"service-science","score":0.5287,"url":"https://openalex.org/keywords/service-science"},{"display_name":"customer co-creation","id":"customer-co-creation","score":0.477,"url":"https://openalex.org/keywords/customer-co-creation"},{"display_name":"new service development","id":"new-service-development","score":0.5354,"url":"https://openalex.org/keywords/new-service-development"},{"display_name":"customer involvement","id":"customer-involvement","score":0.2472,"url":"https://openalex.org/keywords/customer-involvement"},{"display_name":"service engineering","id":"service-engineering","score":0.4467,"url":"https://openalex.org/keywords/service-engineering"},{"display_name":"service systems","id":"service-systems","score":0.2303,"url":"https://openalex.org/keywords/service-systems"},{"display_name":"service ecosystems","id":"service-ecosystems","score":0.4422,"url":"https://openalex.org/keywords/service-ecosystems"},{"display_name":"service-oriented manufacturing","id":"service-oriented-manufacturing","score":0.4452,"url":"https://openalex.org/keywords/service-oriented-manufacturing"},{"display_name":"service-oriented business models","id":"service-based-business-models","score":0.5328,"url":"https://openalex.org/keywords/service-based-business-models"},{"display_name":"industrial services","id":"industrial-services","score":0.3025,"url":"https://openalex.org/keywords/industrial-services"},{"display_name":"service concept","id":"service-concept","score":0.2789,"url":"https://openalex.org/keywords/service-concept"},{"display_name":"service blueprint","id":"service-blueprint","score":0.2583,"url":"https://openalex.org/keywords/service-blueprint"},{"display_name":"digital servitization","id":"digital-servitization","score":0.7239,"url":"https://openalex.org/keywords/digital-servitization"},{"display_name":"customer integration","id":"customer-integration","score":0.2365,"url":"https://openalex.org/keywords/customer-integration"},{"display_name":"product-service integration","id":"product-service-integration","score":0.7575,"url":"https://openalex.org/keywords/product-service-integration"},{"display_name":"service offerings","id":"service-offerings","score":0.221,"url":"https://openalex.org/keywords/service-offerings"},{"display_name":"value-in-use","id":"value-in-use","score":0.3326,"url":"https://openalex.org/keywords/value-in-use"},{"display_name":"service business models","id":"service-business-models","score":0.531,"url":"https://openalex.org/keywords/service-business-models"}],"legacy_keywords":["Co-Creation","Value Creation","Service Innovation","Product-Service Systems","Customer Participation","Servitization","Value Co-Creation","Service Science","Customer Experience","Marketing Strategy"],"openalex_id":"https://openalex.org/T11114","source_created_date":"2024-01-23T15:27:09","source_updated_date":"2026-10-17T03:02:00","subfield_id":"1406","url":"/topics/T11114","works_api_url":"https://api.openalex.org/works?filter=topics.id:T11114","works_count":59999,"label":"Service and Product Innovation","provider":"openalex","revision":"46b1c713aeb51f97","taxonomy_revision":"f050b5d4780b1289","title":"Service and Product Innovation","kind":"topic-directory","aeo_cohort":"topic-directory","catalogue_revision":"f050b5d4780b1289","numeric_address":"36174534063482608","address_version":"morton4x16-v1","coordinates":[2,14,1406,11114],"answer_status":"Directory metadata; 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