# Service and Product Innovation

{
  "id": "T11114",
  "title": "Service and Product Innovation",
  "url": "/topics/T11114",
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  "aeo_cohort": "topic-directory",
  "provider": "openalex",
  "revision": "46b1c713aeb51f97",
  "catalogue_revision": "f050b5d4780b1289",
  "numeric_address": "36174534063482608",
  "address_version": "morton4x16-v1",
  "coordinates": [
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  "answer_status": "Directory metadata; local answer requires separate source review",
  "truth_status": "Subject descriptor, not a factual answer or a demonstrated knowledge gap"
}

This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy.

Directory metadata is not a factual answer or evidence of a global knowledge gap.

Source: https://openalex.org/T11114

No owner-reviewed local answer yet.