Consumer Behavior in Brand Consumption and Identification
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Scope of this subject
This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands, materialism, sponsorship effects, and ethnocentrism. It delves into the factors influencing consumer perceptions, attitudes, and behaviors towards brands, with a particular focus on the emotional and psychological connections individuals form with brands.
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Research vocabulary
brand loyalty; brand equity; luxury brands; brand personality; consumer-brand relationships; brand attitude; brand associations; sports sponsorship; brand trust; brand extension; brand perception; brand experience; brand preference; luxury goods; luxury consumption; conspicuous consumption; brand love; Chinese consumers; consumer identity; brand attachment; consumer ethnocentrism; brand community; country of origin effect; customer-based brand equity; brand authenticity
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Numeric address and provenance
Morton address: 36042594681382520 · morton4x16-v1
Coordinates: (2, 14, 1406, 10145). The address interleaves categorical identifier bits. Nearby addresses are not guaranteed to describe semantically similar subjects.
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