{"cited_by_count":1533402,"description":"This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands, materialism, sponsorship effects, and ethnocentrism. It delves into the factors influencing consumer perceptions, attitudes, and behaviors towards brands, with a particular focus on the emotional and psychological connections individuals form with brands.","display_name":"Consumer Behavior in Brand Consumption and Identification","domain_id":"2","external_ids":{"openalex":"https://openalex.org/T10145","wikipedia":"https://en.wikipedia.org/wiki/Consumer_behaviour"},"field_id":"14","id":"T10145","keywords":[{"display_name":"brand loyalty","id":"brand-loyalty","score":0.2756,"url":"https://openalex.org/keywords/brand-loyalty"},{"display_name":"brand equity","id":"brand-equity","score":0.3371,"url":"https://openalex.org/keywords/brand-equity"},{"display_name":"luxury brands","id":"luxury-brands","score":0.5425,"url":"https://openalex.org/keywords/luxury-brands"},{"display_name":"brand personality","id":"brand-personality","score":0.4195,"url":"https://openalex.org/keywords/brand-personality"},{"display_name":"consumer-brand relationships","id":"consumer-brand-relationships","score":0.48,"url":"https://openalex.org/keywords/consumer-brand-relationships"},{"display_name":"brand attitude","id":"brand-attitude","score":0.288,"url":"https://openalex.org/keywords/brand-attitude"},{"display_name":"brand associations","id":"brand-associations","score":0.3117,"url":"https://openalex.org/keywords/brand-associations"},{"display_name":"sports sponsorship","id":"sports-sponsorship","score":0.3086,"url":"https://openalex.org/keywords/sports-sponsorship"},{"display_name":"brand trust","id":"brand-trust","score":0.2384,"url":"https://openalex.org/keywords/brand-trust"},{"display_name":"brand extension","id":"brand-extension","score":0.4919,"url":"https://openalex.org/keywords/brand-extension"},{"display_name":"brand perception","id":"brand-perception","score":0.2884,"url":"https://openalex.org/keywords/brand-perception"},{"display_name":"brand experience","id":"brand-experience","score":0.404,"url":"https://openalex.org/keywords/brand-experience"},{"display_name":"brand preference","id":"brand-preference","score":0.2292,"url":"https://openalex.org/keywords/brand-preference"},{"display_name":"luxury goods","id":"luxury-goods","score":0.2415,"url":"https://openalex.org/keywords/luxury-goods"},{"display_name":"luxury consumption","id":"luxury-consumption","score":0.5553,"url":"https://openalex.org/keywords/luxury-consumption"},{"display_name":"conspicuous consumption","id":"conspicuous-consumption","score":0.326,"url":"https://openalex.org/keywords/conspicuous-consumption"},{"display_name":"brand love","id":"brand-love","score":0.676,"url":"https://openalex.org/keywords/brand-love"},{"display_name":"Chinese consumers","id":"chinese-consumers","score":0.2065,"url":"https://openalex.org/keywords/chinese-consumers"},{"display_name":"consumer identity","id":"consumer-identity","score":0.3625,"url":"https://openalex.org/keywords/consumer-identity"},{"display_name":"brand attachment","id":"brand-attachment","score":0.6624,"url":"https://openalex.org/keywords/brand-attachment"},{"display_name":"consumer ethnocentrism","id":"consumer-ethnocentrism","score":0.7472,"url":"https://openalex.org/keywords/consumer-ethnocentrism"},{"display_name":"brand community","id":"brand-community","score":0.3324,"url":"https://openalex.org/keywords/brand-community"},{"display_name":"country of origin effect","id":"country-of-origin-effect","score":0.619,"url":"https://openalex.org/keywords/country-of-origin-effect"},{"display_name":"customer-based brand equity","id":"customer-based-brand-equity","score":0.5298,"url":"https://openalex.org/keywords/customer-based-brand-equity"},{"display_name":"brand authenticity","id":"brand-authenticity","score":0.468,"url":"https://openalex.org/keywords/brand-authenticity"}],"legacy_keywords":["Brand Trust","Consumer Behavior","Brand Equity","Brand Community","Consumer Culture Theory","Brand Attachment","Luxury Brands","Materialism","Sponsorship Effects","Ethnocentrism"],"openalex_id":"https://openalex.org/T10145","source_created_date":"2024-01-23T15:27:05","source_updated_date":"2026-10-17T03:02:00","subfield_id":"1406","url":"/topics/T10145","works_api_url":"https://api.openalex.org/works?filter=topics.id:T10145","works_count":135768,"label":"Consumer Behavior in Brand Consumption and Identification","provider":"openalex","revision":"aabb98fe589feb94","taxonomy_revision":"f050b5d4780b1289","title":"Consumer Behavior in Brand Consumption and Identification","kind":"topic-directory","aeo_cohort":"topic-directory","catalogue_revision":"f050b5d4780b1289","numeric_address":"36042594681382520","address_version":"morton4x16-v1","coordinates":[2,14,1406,10145],"answer_status":"Directory metadata; local answer requires separate source review","truth_status":"Subject descriptor, not a factual answer or a demonstrated knowledge gap","reviewed_answer":null}