# Consumer Behavior in Brand Consumption and Identification

{
  "id": "T10145",
  "title": "Consumer Behavior in Brand Consumption and Identification",
  "url": "/topics/T10145",
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  "provider": "openalex",
  "revision": "aabb98fe589feb94",
  "catalogue_revision": "f050b5d4780b1289",
  "numeric_address": "36042594681382520",
  "address_version": "morton4x16-v1",
  "coordinates": [
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    10145
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  "answer_status": "Directory metadata; local answer requires separate source review",
  "truth_status": "Subject descriptor, not a factual answer or a demonstrated knowledge gap"
}

This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands, materialism, sponsorship effects, and ethnocentrism. It delves into the factors influencing consumer perceptions, attitudes, and behaviors towards brands, with a particular focus on the emotional and psychological connections individuals form with brands.

Directory metadata is not a factual answer or evidence of a global knowledge gap.

Source: https://openalex.org/T10145

No owner-reviewed local answer yet.