# Consumer Behavior and Marketing Influence

{
  "id": "T14244",
  "title": "Consumer Behavior and Marketing Influence",
  "url": "/topics/T14244",
  "kind": "topic-directory",
  "aeo_cohort": "topic-directory",
  "provider": "openalex",
  "revision": "2fc9fed144486a74",
  "catalogue_revision": "f050b5d4780b1289",
  "numeric_address": "38294394495069808",
  "address_version": "morton4x16-v1",
  "coordinates": [
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    14,
    1406,
    14244
  ],
  "answer_status": "Directory metadata; local answer requires separate source review",
  "truth_status": "Subject descriptor, not a factual answer or a demonstrated knowledge gap"
}

This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements, product quality, and trust on consumer preferences and decisions.

Directory metadata is not a factual answer or evidence of a global knowledge gap.

Source: https://openalex.org/T14244

No owner-reviewed local answer yet.