# Employer Branding and e-HRM

{
  "id": "T12415",
  "title": "Employer Branding and e-HRM",
  "url": "/topics/T12415",
  "kind": "topic-directory",
  "aeo_cohort": "topic-directory",
  "provider": "openalex",
  "revision": "948d0b03affa05b5",
  "catalogue_revision": "f050b5d4780b1289",
  "numeric_address": "38285012273786620",
  "address_version": "morton4x16-v1",
  "coordinates": [
    2,
    14,
    1407,
    12415
  ],
  "answer_status": "Directory metadata; local answer requires separate source review",
  "truth_status": "Subject descriptor, not a factual answer or a demonstrated knowledge gap"
}

This cluster of papers focuses on the concept of employer branding and its impact on recruitment practices. It explores topics such as organizational attractiveness, selection procedures, HR technology, applicant reactions, and the use of social media in shaping company image. The papers also delve into the influence of employer branding on job choice and its implications for human resource management.

Directory metadata is not a factual answer or evidence of a global knowledge gap.

Source: https://openalex.org/T12415

No owner-reviewed local answer yet.