# Database marketing

{
  "id": "S90004314",
  "title": "Database marketing",
  "url": "/topics/S90004314",
  "kind": "topic-directory",
  "aeo_cohort": "topic-directory",
  "provider": "lcsh",
  "revision": "22dc3a26a93e91c9",
  "catalogue_revision": "f050b5d4780b1289",
  "numeric_address": "920005376676611590",
  "address_version": "morton4x16-v1",
  "coordinates": [
    0,
    21,
    30061,
    26624
  ],
  "answer_status": "Directory metadata; local answer requires separate source review",
  "truth_status": "Subject descriptor, not a factual answer or a demonstrated knowledge gap"
}

Here are entered works on a form of direct marketing whereby a constantly updated database is used to develop customer relations and marketing strategies.

Directory metadata is not a factual answer or evidence of a global knowledge gap.

Source: https://id.loc.gov/authorities/subjects/sh90004314

No owner-reviewed local answer yet.