{"cited_by_count":357748,"description":"This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements, product quality, and trust on consumer preferences and decisions.","display_name":"Consumer Behavior and Marketing Influence","domain_id":"2","external_ids":{"openalex":"https://openalex.org/T14244","wikipedia":"https://en.wikipedia.org/wiki/Consumer_behaviour"},"field_id":"14","id":"T14244","keywords":[{"display_name":"purchase decision","id":"purchase-decision","score":0.488,"url":"https://openalex.org/keywords/purchase-decision"},{"display_name":"price","id":"price","score":0.5176,"url":"https://openalex.org/keywords/price"},{"display_name":"product quality","id":"product-quality","score":0.3031,"url":"https://openalex.org/keywords/product-quality"},{"display_name":"brand image","id":"brand-image","score":0.3077,"url":"https://openalex.org/keywords/brand-image"},{"display_name":"purchase intention","id":"purchase-intention","score":0.2037,"url":"https://openalex.org/keywords/purchase-intention"},{"display_name":"promotion","id":"promotion","score":0.3774,"url":"https://openalex.org/keywords/promotion"},{"display_name":"online shopping","id":"online-shopping","score":0.2047,"url":"https://openalex.org/keywords/online-shopping"},{"display_name":"marketing mix","id":"marketing-mix","score":0.2359,"url":"https://openalex.org/keywords/marketing-mix"},{"display_name":"Shopee","id":"shopee","score":0.437,"url":"https://openalex.org/keywords/shopee"},{"display_name":"repurchase intention","id":"repurchase-intention","score":0.3096,"url":"https://openalex.org/keywords/repurchase-intention"},{"display_name":"price perception","id":"price-perception","score":0.4212,"url":"https://openalex.org/keywords/price-perception"},{"display_name":"product","id":"product","score":0.5231,"url":"https://openalex.org/keywords/product"},{"display_name":"product attributes","id":"product-attributes","score":0.2437,"url":"https://openalex.org/keywords/product-attributes"},{"display_name":"celebrity endorsement","id":"celebrity-endorsement","score":0.2214,"url":"https://openalex.org/keywords/celebrity-endorsement"},{"display_name":"store location","id":"retail-location","score":0.3413,"url":"https://openalex.org/keywords/retail-location"},{"display_name":"brand trust","id":"brand-trust","score":0.2082,"url":"https://openalex.org/keywords/brand-trust"},{"display_name":"purchase decision factors","id":"purchase-decision-factors","score":0.4508,"url":"https://openalex.org/keywords/purchase-decision-factors"},{"display_name":"store atmosphere","id":"store-atmosphere","score":0.2342,"url":"https://openalex.org/keywords/store-atmosphere"},{"display_name":"7P marketing mix","id":"7p-marketing-mix","score":0.3284,"url":"https://openalex.org/keywords/7p-marketing-mix"},{"display_name":"online shopping behavior","id":"online-shopping-behavior","score":0.2754,"url":"https://openalex.org/keywords/online-shopping-behavior"},{"display_name":"online customer reviews","id":"online-consumer-reviews","score":0.2196,"url":"https://openalex.org/keywords/online-consumer-reviews"},{"display_name":"online purchase decision","id":"online-purchasing-decisions","score":0.6179,"url":"https://openalex.org/keywords/online-purchasing-decisions"},{"display_name":"brand ambassadors","id":"brand-ambassadors","score":0.4536,"url":"https://openalex.org/keywords/brand-ambassadors"},{"display_name":"TikTok Shop","id":"tiktok-shop","score":0.4421,"url":"https://openalex.org/keywords/tiktok-shop"},{"display_name":"consumer buying behavior","id":"consumer-buying-behavior","score":0.3492,"url":"https://openalex.org/keywords/consumer-buying-behavior"}],"legacy_keywords":["Consumer Behavior","Purchase Decision","Brand Image","Service Quality","Customer Satisfaction","E-Wallet","Online Shopping","Marketing Mix","Product Quality","Trust"],"openalex_id":"https://openalex.org/T14244","source_created_date":"2024-01-23T15:27:21","source_updated_date":"2026-10-17T03:02:00","subfield_id":"1406","url":"/topics/T14244","works_api_url":"https://api.openalex.org/works?filter=topics.id:T14244","works_count":191659,"label":"Consumer Behavior and Marketing Influence","provider":"openalex","revision":"2fc9fed144486a74","taxonomy_revision":"f050b5d4780b1289","title":"Consumer Behavior and Marketing Influence","kind":"topic-directory","aeo_cohort":"topic-directory","catalogue_revision":"f050b5d4780b1289","numeric_address":"38294394495069808","address_version":"morton4x16-v1","coordinates":[2,14,1406,14244],"answer_status":"Directory metadata; local answer requires separate source review","truth_status":"Subject descriptor, not a factual answer or a demonstrated knowledge gap","reviewed_answer":null}