{"cited_by_count":72977,"description":"This cluster of papers focuses on the role of packaging design in influencing consumer behavior, purchase decisions, and product perception. It explores the impact of visual elements, branding, and communication strategies on consumer preferences and product evaluation. The cluster also delves into the relationship between packaging design and marketing strategy, as well as its influence on perceived product quality and value.","display_name":"Consumer Packaging Perceptions and Trends","domain_id":"2","external_ids":{"openalex":"https://openalex.org/T14055","wikipedia":"https://en.wikipedia.org/wiki/Packaging_and_labeling"},"field_id":"14","id":"T14055","keywords":[{"display_name":"packaging design","id":"packaging-design","score":0.4824,"url":"https://openalex.org/keywords/packaging-design"},{"display_name":"product packaging","id":"product-packaging","score":0.2113,"url":"https://openalex.org/keywords/product-packaging"},{"display_name":"packaging color","id":"packaging-color","score":0.7617,"url":"https://openalex.org/keywords/packaging-color"},{"display_name":"packaging innovation","id":"packaging-innovation","score":0.4593,"url":"https://openalex.org/keywords/packaging-innovation"},{"display_name":"food packaging design","id":"food-packaging-design","score":0.3707,"url":"https://openalex.org/keywords/food-packaging-design"},{"display_name":"cosmetic packaging","id":"cosmetic-packaging","score":0.3736,"url":"https://openalex.org/keywords/cosmetic-packaging"},{"display_name":"label design","id":"label-design","score":0.3197,"url":"https://openalex.org/keywords/label-design"},{"display_name":"packaging redesign","id":"packaging-redesign","score":0.5456,"url":"https://openalex.org/keywords/packaging-redesign"},{"display_name":"packaging trends","id":"packaging-trends","score":0.6484,"url":"https://openalex.org/keywords/packaging-trends"},{"display_name":"packaging functions","id":"packaging-functions","score":0.7159,"url":"https://openalex.org/keywords/packaging-functions"},{"display_name":"beverage packaging","id":"beverage-packaging","score":0.2192,"url":"https://openalex.org/keywords/beverage-packaging"},{"display_name":"wine packaging","id":"wine-packaging","score":0.2875,"url":"https://openalex.org/keywords/wine-packaging"},{"display_name":"packaging aesthetics","id":"packaging-aesthetics","score":0.7628,"url":"https://openalex.org/keywords/packaging-aesthetics"},{"display_name":"product protection","id":"product-protection","score":0.2901,"url":"https://openalex.org/keywords/product-protection"},{"display_name":"packaging development","id":"packaging-development","score":0.4199,"url":"https://openalex.org/keywords/packaging-development"},{"display_name":"milk packaging","id":"milk-packaging","score":0.2118,"url":"https://openalex.org/keywords/milk-packaging"},{"display_name":"packaging labels","id":"packaging-labels","score":0.3958,"url":"https://openalex.org/keywords/packaging-labels"},{"display_name":"packaging shape","id":"packaging-shape","score":0.7793,"url":"https://openalex.org/keywords/packaging-shape"},{"display_name":"coffee packaging","id":"coffee-packaging","score":0.2061,"url":"https://openalex.org/keywords/coffee-packaging"},{"display_name":"packaging strategy","id":"packaging-strategy","score":0.487,"url":"https://openalex.org/keywords/packaging-strategy"},{"display_name":"history of packaging","id":"history-of-packaging","score":0.5808,"url":"https://openalex.org/keywords/history-of-packaging"},{"display_name":"beer packaging","id":"beer-packaging","score":0.2671,"url":"https://openalex.org/keywords/beer-packaging"},{"display_name":"packaging quality","id":"packaging-quality","score":0.2257,"url":"https://openalex.org/keywords/packaging-quality"},{"display_name":"packaging attributes","id":"packaging-attributes","score":0.6905,"url":"https://openalex.org/keywords/packaging-attributes"},{"display_name":"chocolate packaging","id":"chocolate-packaging","score":0.3547,"url":"https://openalex.org/keywords/chocolate-packaging"}],"legacy_keywords":["Packaging Design","Consumer Perception","Purchase Decisions","Product Packaging","Brand Communication","Visual Influence","Food Products","Marketing Strategy","Consumer Behavior","Product Quality"],"openalex_id":"https://openalex.org/T14055","source_created_date":"2024-01-23T15:27:21","source_updated_date":"2026-10-17T03:02:00","subfield_id":"1406","url":"/topics/T14055","works_api_url":"https://api.openalex.org/works?filter=topics.id:T14055","works_count":37358,"label":"Consumer Packaging Perceptions and Trends","provider":"openalex","revision":"e742f4d539f15174","taxonomy_revision":"f050b5d4780b1289","title":"Consumer Packaging Perceptions and Trends","kind":"topic-directory","aeo_cohort":"topic-directory","catalogue_revision":"f050b5d4780b1289","numeric_address":"38294360269549304","address_version":"morton4x16-v1","coordinates":[2,14,1406,14055],"answer_status":"Directory metadata; local answer requires separate source review","truth_status":"Subject descriptor, not a factual answer or a demonstrated knowledge gap","reviewed_answer":null}