{"cited_by_count":179551,"description":"This cluster of papers explores the portrayal of gender roles, stereotypes, and representations in advertising and media, with a focus on the impact of femvertising, Disney princesses, and television commercials. It delves into content analysis of gender portrayal across different cultures and time periods, examining the influence of media on social identity and cultural perspectives.","display_name":"Media, Gender, and Advertising","domain_id":"2","external_ids":{"openalex":"https://openalex.org/T12908","wikipedia":"https://en.wikipedia.org/wiki/Gender_representation_in_advertising"},"field_id":"33","id":"T12908","keywords":[{"display_name":"media representation of women","id":"media-representation-of-women","score":0.2631,"url":"https://openalex.org/keywords/media-representation-of-women"},{"display_name":"women in advertising","id":"women-in-advertising","score":0.6451,"url":"https://openalex.org/keywords/women-in-advertising"},{"display_name":"gender representation in advertising","id":"gender-representation-in-advertising","score":0.7933,"url":"https://openalex.org/keywords/gender-representation-in-advertising"},{"display_name":"gender representation in media","id":"gender-representation-in-media","score":0.3484,"url":"https://openalex.org/keywords/gender-representation-in-media"},{"display_name":"advertising imagery","id":"advertising-images","score":0.2547,"url":"https://openalex.org/keywords/advertising-images"},{"display_name":"cosmetics advertising","id":"cosmetic-advertising","score":0.2415,"url":"https://openalex.org/keywords/cosmetic-advertising"},{"display_name":"femvertising","id":"femvertising","score":0.8143,"url":"https://openalex.org/keywords/femvertising"},{"display_name":"fashion advertising","id":"fashion-advertising","score":0.2182,"url":"https://openalex.org/keywords/fashion-advertising"},{"display_name":"gender stereotypes in advertising","id":"gender-stereotypes-in-advertising","score":0.563,"url":"https://openalex.org/keywords/gender-stereotypes-in-advertising"},{"display_name":"advertising representation","id":"representation-in-advertising","score":0.6071,"url":"https://openalex.org/keywords/representation-in-advertising"},{"display_name":"gender in advertising","id":"gender-in-advertising","score":0.6247,"url":"https://openalex.org/keywords/gender-in-advertising"},{"display_name":"representation of men","id":"representation-of-men","score":0.2257,"url":"https://openalex.org/keywords/representation-of-men"},{"display_name":"sexism in advertising","id":"sexism-in-advertising","score":0.7464,"url":"https://openalex.org/keywords/sexism-in-advertising"},{"display_name":"semiotics of advertising","id":"semiotics-of-advertising","score":0.2042,"url":"https://openalex.org/keywords/semiotics-of-advertising"},{"display_name":"women in the media","id":"women-in-the-media","score":0.242,"url":"https://openalex.org/keywords/women-in-the-media"},{"display_name":"men's magazines","id":"men-s-magazines","score":0.3132,"url":"https://openalex.org/keywords/men-s-magazines"},{"display_name":"sexualization of women","id":"sexualization-of-women","score":0.2572,"url":"https://openalex.org/keywords/sexualization-of-women"},{"display_name":"gender marketing","id":"gender-marketing","score":0.4578,"url":"https://openalex.org/keywords/gender-marketing"},{"display_name":"sexual advertising","id":"sexuality-in-advertising","score":0.6387,"url":"https://openalex.org/keywords/sexuality-in-advertising"},{"display_name":"sex appeal","id":"sex-appeal","score":0.3299,"url":"https://openalex.org/keywords/sex-appeal"},{"display_name":"Disney princesses","id":"disney-princesses","score":0.3862,"url":"https://openalex.org/keywords/disney-princesses"},{"display_name":"feminist advertising","id":"feminist-advertising","score":0.8395,"url":"https://openalex.org/keywords/feminist-advertising"},{"display_name":"Cosmopolitan","id":"cosmopolitan-magazine","score":0.2129,"url":"https://openalex.org/keywords/cosmopolitan-magazine"},{"display_name":"gender roles in advertising","id":"gender-roles-in-advertising","score":0.8075,"url":"https://openalex.org/keywords/gender-roles-in-advertising"},{"display_name":"perfume advertising","id":"perfume-advertising","score":0.275,"url":"https://openalex.org/keywords/perfume-advertising"}],"legacy_keywords":["Gender Roles","Advertising","Media Representation","Stereotypes","Femvertising","Disney Princesses","Content Analysis","Television Commercials","Social Identity","Cultural Perspectives"],"openalex_id":"https://openalex.org/T12908","source_created_date":"2024-01-23T15:27:16","source_updated_date":"2026-10-17T03:02:00","subfield_id":"3318","url":"/topics/T12908","works_api_url":"https://api.openalex.org/works?filter=topics.id:T12908","works_count":51747,"label":"Media, Gender, and Advertising","provider":"openalex","revision":"27cc67326cf121af","taxonomy_revision":"f050b5d4780b1289","title":"Media, Gender, and Advertising","kind":"topic-directory","aeo_cohort":"topic-directory","catalogue_revision":"f050b5d4780b1289","numeric_address":"38355914669198418","address_version":"morton4x16-v1","coordinates":[2,33,3318,12908],"answer_status":"Directory metadata; local answer requires separate source review","truth_status":"Subject descriptor, not a factual answer or a demonstrated knowledge gap","reviewed_answer":null}