{"cited_by_count":201350,"description":"This cluster of papers focuses on customer equity management and prediction, utilizing data mining, machine learning, and segmentation techniques to understand customer churn, lifetime value, and profitability. It explores the impact of marketing strategies on customer retention and financial performance in various industries, particularly in telecommunications.","display_name":"Customer churn and segmentation","domain_id":"2","external_ids":{"openalex":"https://openalex.org/T12384","wikipedia":"https://en.wikipedia.org/wiki/Customer_equity"},"field_id":"14","id":"T12384","keywords":[{"display_name":"customer churn prediction","id":"customer-churn-prediction","score":0.8966,"url":"https://openalex.org/keywords/customer-churn-prediction"},{"display_name":"customer lifetime value","id":"customer-lifetime-value","score":0.4142,"url":"https://openalex.org/keywords/customer-lifetime-value"},{"display_name":"customer churn","id":"customer-churn","score":0.4264,"url":"https://openalex.org/keywords/customer-churn"},{"display_name":"customer classification","id":"customer-classification","score":0.3335,"url":"https://openalex.org/keywords/customer-classification"},{"display_name":"customer profitability","id":"customer-profitability","score":0.4087,"url":"https://openalex.org/keywords/customer-profitability"},{"display_name":"RFM analysis","id":"rfm-analysis","score":0.7933,"url":"https://openalex.org/keywords/rfm-analysis"},{"display_name":"telecommunications customers","id":"telecommunications-customers","score":0.7256,"url":"https://openalex.org/keywords/telecommunications-customers"},{"display_name":"customer behavior prediction","id":"customer-behavior-prediction","score":0.2305,"url":"https://openalex.org/keywords/customer-behavior-prediction"},{"display_name":"RFM model","id":"rfm-model","score":0.8302,"url":"https://openalex.org/keywords/rfm-model"},{"display_name":"customer profiling","id":"customer-profiling","score":0.2068,"url":"https://openalex.org/keywords/customer-profiling"},{"display_name":"customer profitability analysis","id":"customer-profitability-analysis","score":0.3431,"url":"https://openalex.org/keywords/customer-profitability-analysis"},{"display_name":"customer data analysis","id":"customer-data-analysis","score":0.265,"url":"https://openalex.org/keywords/customer-data-analysis"},{"display_name":"customer equity","id":"customer-equity","score":0.2195,"url":"https://openalex.org/keywords/customer-equity"},{"display_name":"customer behavior modeling","id":"consumer-behavior-modeling","score":0.2047,"url":"https://openalex.org/keywords/consumer-behavior-modeling"},{"display_name":"purchase prediction","id":"purchase-prediction","score":0.2631,"url":"https://openalex.org/keywords/purchase-prediction"},{"display_name":"customer attrition prediction","id":"customer-attrition-prediction","score":0.9567,"url":"https://openalex.org/keywords/customer-attrition-prediction"},{"display_name":"customer retention strategy","id":"customer-retention-strategy","score":0.2764,"url":"https://openalex.org/keywords/customer-retention-strategy"},{"display_name":"customer life cycle","id":"customer-lifecycle","score":0.2717,"url":"https://openalex.org/keywords/customer-lifecycle"},{"display_name":"high-value customers","id":"high-value-customers","score":0.6155,"url":"https://openalex.org/keywords/high-value-customers"},{"display_name":"customer value measurement","id":"customer-value-measurement","score":0.4776,"url":"https://openalex.org/keywords/customer-value-measurement"},{"display_name":"customer value management","id":"customer-value-management","score":0.2649,"url":"https://openalex.org/keywords/customer-value-management"},{"display_name":"uplift modeling","id":"uplift-modeling","score":0.3067,"url":"https://openalex.org/keywords/uplift-modeling"},{"display_name":"customer response prediction","id":"customer-response-prediction","score":0.7086,"url":"https://openalex.org/keywords/customer-response-prediction"},{"display_name":"customer portfolio management","id":"customer-portfolio-management","score":0.3942,"url":"https://openalex.org/keywords/customer-portfolio-management"},{"display_name":"telecom customers","id":"telecom-customers","score":0.7659,"url":"https://openalex.org/keywords/telecom-customers"}],"legacy_keywords":["Customer Equity","Churn Prediction","Data Mining","Customer Lifetime Value","Marketing Strategy","Segmentation","Machine Learning","Telecommunications","Customer Retention","Financial Performance"],"openalex_id":"https://openalex.org/T12384","source_created_date":"2024-01-23T15:27:14","source_updated_date":"2026-10-17T03:02:00","subfield_id":"1406","url":"/topics/T12384","works_api_url":"https://api.openalex.org/works?filter=topics.id:T12384","works_count":31373,"label":"Customer churn and segmentation","provider":"openalex","revision":"5e82a557a77cec3b","taxonomy_revision":"f050b5d4780b1289","title":"Customer churn and segmentation","kind":"topic-directory","aeo_cohort":"topic-directory","catalogue_revision":"f050b5d4780b1289","numeric_address":"38285012273227376","address_version":"morton4x16-v1","coordinates":[2,14,1406,12384],"answer_status":"Directory metadata; local answer requires separate source review","truth_status":"Subject descriptor, not a factual answer or a demonstrated knowledge gap","reviewed_answer":null}