{"cited_by_count":906531,"description":"This cluster of papers explores the economic analysis of retail and marketing strategies, focusing on topics such as consumer behavior, online advertising, price perception, brand loyalty, store brands, market competition, and e-commerce. It delves into the impact of various promotional tactics, the influence of store image on consumer perceptions, and the dynamics of consumer demand in the digital age.","display_name":"Consumer Market Behavior and Pricing","domain_id":"2","external_ids":{"openalex":"https://openalex.org/T11161","wikipedia":"https://en.wikipedia.org/wiki/Retail_economics"},"field_id":"14","id":"T11161","keywords":[{"display_name":"pricing strategy","id":"pricing-strategy","score":0.2532,"url":"https://openalex.org/keywords/pricing-strategy"},{"display_name":"private labels","id":"private-labels","score":0.6369,"url":"https://openalex.org/keywords/private-labels"},{"display_name":"retail competition","id":"retail-competition","score":0.3232,"url":"https://openalex.org/keywords/retail-competition"},{"display_name":"grocery retail","id":"grocery-retailing","score":0.2892,"url":"https://openalex.org/keywords/grocery-retailing"},{"display_name":"retail sales","id":"retail-sales","score":0.2545,"url":"https://openalex.org/keywords/retail-sales"},{"display_name":"retail pricing","id":"retail-pricing","score":0.5283,"url":"https://openalex.org/keywords/retail-pricing"},{"display_name":"price promotions","id":"price-promotions","score":0.5395,"url":"https://openalex.org/keywords/price-promotions"},{"display_name":"brand choice","id":"brand-choice","score":0.2772,"url":"https://openalex.org/keywords/brand-choice"},{"display_name":"national brands","id":"national-brands","score":0.3709,"url":"https://openalex.org/keywords/national-brands"},{"display_name":"brand switching","id":"brand-switching","score":0.2828,"url":"https://openalex.org/keywords/brand-switching"},{"display_name":"price dispersion","id":"price-dispersion","score":0.2172,"url":"https://openalex.org/keywords/price-dispersion"},{"display_name":"price management","id":"pricing-management","score":0.4458,"url":"https://openalex.org/keywords/pricing-management"},{"display_name":"category management","id":"category-management","score":0.3691,"url":"https://openalex.org/keywords/category-management"},{"display_name":"reference prices","id":"reference-prices","score":0.3832,"url":"https://openalex.org/keywords/reference-prices"},{"display_name":"discount retail","id":"discount-retailing","score":0.4675,"url":"https://openalex.org/keywords/discount-retailing"},{"display_name":"retail market","id":"retail-market","score":0.2196,"url":"https://openalex.org/keywords/retail-market"},{"display_name":"coupons","id":"coupons","score":0.2553,"url":"https://openalex.org/keywords/coupons"},{"display_name":"brand competition","id":"brand-competition","score":0.2243,"url":"https://openalex.org/keywords/brand-competition"},{"display_name":"scanner data","id":"scanner-data","score":0.4549,"url":"https://openalex.org/keywords/scanner-data"},{"display_name":"discount stores","id":"discount-stores","score":0.3415,"url":"https://openalex.org/keywords/discount-stores"},{"display_name":"supermarket competition","id":"supermarket-competition","score":0.4216,"url":"https://openalex.org/keywords/supermarket-competition"},{"display_name":"price war","id":"price-war","score":0.2383,"url":"https://openalex.org/keywords/price-war"},{"display_name":"price-quality relationship","id":"price-quality-relationship","score":0.2485,"url":"https://openalex.org/keywords/price-quality-relationship"},{"display_name":"retail trade statistics","id":"retail-trade-statistics","score":0.5842,"url":"https://openalex.org/keywords/retail-trade-statistics"},{"display_name":"retail formats","id":"retail-formats","score":0.2203,"url":"https://openalex.org/keywords/retail-formats"}],"legacy_keywords":["Retail Economics","Marketing Strategies","Consumer Behavior","Online Advertising","Price Perception","Brand Loyalty","Store Brands","Market Competition","Consumer Choice","E-commerce"],"openalex_id":"https://openalex.org/T11161","source_created_date":"2024-01-23T15:27:09","source_updated_date":"2026-10-17T03:02:00","subfield_id":"1406","url":"/topics/T11161","works_api_url":"https://api.openalex.org/works?filter=topics.id:T11161","works_count":143082,"label":"Consumer Market Behavior and Pricing","provider":"openalex","revision":"90a995e880cfa1ff","taxonomy_revision":"f050b5d4780b1289","title":"Consumer Market Behavior and Pricing","kind":"topic-directory","aeo_cohort":"topic-directory","catalogue_revision":"f050b5d4780b1289","numeric_address":"36174536068884088","address_version":"morton4x16-v1","coordinates":[2,14,1406,11161],"answer_status":"Directory metadata; local answer requires separate source review","truth_status":"Subject descriptor, not a factual answer or a demonstrated knowledge gap","reviewed_answer":null}