{"cited_by_count":1565288,"description":"This cluster of papers explores the impact of social media on consumer behavior, focusing on electronic word-of-mouth, consumer engagement, online reviews, brand communities, influencer marketing, customer relationship management, online branding, user-generated content, and marketing analytics. It delves into the motivations and consequences of consumer interactions in virtual communities and the role of social media in shaping brand perceptions and purchase intentions.","display_name":"Digital Marketing and Social Media","domain_id":"2","external_ids":{"openalex":"https://openalex.org/T10609","wikipedia":"https://en.wikipedia.org/wiki/Social_media_impact_on_consumer_behavior"},"field_id":"33","id":"T10609","keywords":[{"display_name":"social media marketing","id":"social-media-marketing","score":0.4913,"url":"https://openalex.org/keywords/social-media-marketing"},{"display_name":"digital marketing","id":"digital-marketing","score":0.3621,"url":"https://openalex.org/keywords/digital-marketing"},{"display_name":"influencer marketing","id":"influencer-marketing","score":0.7052,"url":"https://openalex.org/keywords/influencer-marketing"},{"display_name":"Instagram","id":"instagram","score":0.2293,"url":"https://openalex.org/keywords/instagram"},{"display_name":"customer engagement","id":"customer-engagement","score":0.3529,"url":"https://openalex.org/keywords/customer-engagement"},{"display_name":"brand awareness","id":"brand-awareness","score":0.2309,"url":"https://openalex.org/keywords/brand-awareness"},{"display_name":"electronic word of mouth","id":"electronic-word-of-mouth","score":0.5928,"url":"https://openalex.org/keywords/electronic-word-of-mouth"},{"display_name":"online advertising","id":"online-advertising","score":0.3002,"url":"https://openalex.org/keywords/online-advertising"},{"display_name":"online reviews","id":"online-reviews","score":0.3079,"url":"https://openalex.org/keywords/online-reviews"},{"display_name":"internet marketing","id":"internet-marketing","score":0.5313,"url":"https://openalex.org/keywords/internet-marketing"},{"display_name":"social media influencers","id":"social-media-influencers","score":0.447,"url":"https://openalex.org/keywords/social-media-influencers"},{"display_name":"digital marketing strategy","id":"digital-marketing-strategy","score":0.5413,"url":"https://openalex.org/keywords/digital-marketing-strategy"},{"display_name":"content marketing","id":"content-marketing","score":0.5753,"url":"https://openalex.org/keywords/content-marketing"},{"display_name":"search engine optimization","id":"search-engine-optimization","score":0.3496,"url":"https://openalex.org/keywords/search-engine-optimization"},{"display_name":"word of mouth","id":"word-of-mouth","score":0.2183,"url":"https://openalex.org/keywords/word-of-mouth"},{"display_name":"social media advertising","id":"social-media-advertising","score":0.4743,"url":"https://openalex.org/keywords/social-media-advertising"},{"display_name":"email marketing","id":"email-marketing","score":0.5849,"url":"https://openalex.org/keywords/email-marketing"},{"display_name":"brand communication","id":"brand-communication","score":0.2108,"url":"https://openalex.org/keywords/brand-communication"},{"display_name":"social media engagement","id":"social-media-engagement","score":0.2759,"url":"https://openalex.org/keywords/social-media-engagement"},{"display_name":"brand engagement","id":"brand-engagement","score":0.5583,"url":"https://openalex.org/keywords/brand-engagement"},{"display_name":"social commerce","id":"social-commerce","score":0.3299,"url":"https://openalex.org/keywords/social-commerce"},{"display_name":"viral marketing","id":"viral-marketing","score":0.4884,"url":"https://openalex.org/keywords/viral-marketing"},{"display_name":"personal branding","id":"personal-branding","score":0.2514,"url":"https://openalex.org/keywords/personal-branding"},{"display_name":"social media strategy","id":"social-media-strategy","score":0.5685,"url":"https://openalex.org/keywords/social-media-strategy"},{"display_name":"mobile marketing","id":"mobile-marketing","score":0.4335,"url":"https://openalex.org/keywords/mobile-marketing"}],"legacy_keywords":["Social Media","Electronic Word-of-Mouth","Consumer Engagement","Online Reviews","Brand Communities","Influencer Marketing","Customer Relationship Management","Online Branding","User-Generated Content","Marketing Analytics"],"openalex_id":"https://openalex.org/T10609","source_created_date":"2024-01-23T15:27:07","source_updated_date":"2026-10-17T03:02:00","subfield_id":"3312","url":"/topics/T10609","works_api_url":"https://api.openalex.org/works?filter=topics.id:T10609","works_count":275596,"label":"Digital Marketing and Social Media","provider":"openalex","revision":"b9ebabfe0e46af80","taxonomy_revision":"f050b5d4780b1289","title":"Digital Marketing and Social Media","kind":"topic-directory","aeo_cohort":"topic-directory","catalogue_revision":"f050b5d4780b1289","numeric_address":"36244336948281370","address_version":"morton4x16-v1","coordinates":[2,33,3312,10609],"answer_status":"Directory metadata; local answer requires separate source review","truth_status":"Subject descriptor, not a factual answer or a demonstrated knowledge gap","reviewed_answer":null}