{"id":"S2007006470","label":"Branding (Marketing)","description":"Here are entered works on the process of creating a unique identity, image, idea, or impression of a specific product, service, company, organization, individual, place, etc., that distinguishes it from other similar entities and encourages confidence in its quality or performance.","source_url":"https://id.loc.gov/authorities/subjects/sh2007006470","normalized_label":"branding (marketing)","broader":["http://id.loc.gov/authorities/subjects/sh85081333"],"aliases":["Brand name products--Marketing"],"source_identifier":"http://id.loc.gov/authorities/subjects/sh2007006470","provider":"lcsh","revision":"49b21aaff3876991","taxonomy_revision":"f050b5d4780b1289","title":"Branding (Marketing)","url":"/topics/S2007006470","kind":"topic-directory","aeo_cohort":"topic-directory","catalogue_revision":"f050b5d4780b1289","numeric_address":"4614078583215105568","address_version":"morton4x16-v1","coordinates":[0,478,33268,6144],"answer_status":"Directory metadata; local answer requires separate source review","truth_status":"Subject descriptor, not a factual answer or a demonstrated knowledge gap","reviewed_answer":null}